as sustainability becomes a central focus in the event and hospitality sectors, corporate planners, event and trade show organisers, as well as hotels, destinations and venues are exploring how to align with attendee values on sustainability.

this report presents insights from a recent bnetwork survey of nearly 700 event attendees across diverse industries— including advertising, media, healthcare, technology, retail, and trade—capturing their priorities in ethical, social, and environmental practices within hospitality, with a particular focus on B2B event accommodation. Survey respondents were reached through bnetwork’s extensive affiliations with prominent industry organisers, including RX Global, Vitafoods Europe, ISE (Integrated Systems Europe), EASL (European Association for the Study of the Liver), Diversified Communications (Seafood Expo Global) and TFWA (Tax Free World Association).

the findings reveal three core issues that matter most to attendees: people-first priorities, meaningful ecological actions, and transparency in communication. These areas represent opportunities for hotels and venues to align with attendee values, strengthening brand loyalty and positioning themselves as sustainable leaders in the industry.

the full report, Sustainable Hospitality: The Priorities of Today’s Event Attendees, provides comprehensive insights and actionable strategies to help industry professionals meet the evolving expectations of sustainability-focused event attendees.